The new really online, totally transparent SIPP

Not for publication before 5th October 2009

Informed Choice, the award-winning firm of Chartered Financial Planners, is today launching an innovative new online Self Invested Personal Pension (SIPP) as part of their BrilliantWithMoney initiative.

The BrilliantWithMoney SIPP is the result of collaboration between leading firms within retail financial services.  Award-winning Informed Choice has worked closely with new third-party SIPP administrator Gaudi Ltd; believed to be the first SIPP provider able to operate totally online in the web 2.0 environment.

BrilliantWithMoney is the new personal finance information, guidance and implementation website from Informed Choice, launched in July 2009 as an online centre for consumer understanding of increasingly complex financial and money management matters.  It utilises online social networking to enable users to share content with their friends, family or colleagues, as well as creating a community of likeminded visitors.

The BrilliantWithMoney SIPP is low-cost, entirely transparent, offers a complete range of collective investment funds and competitive interest rates on cash; but is entirely web-based.  The online application process enables customers to open a SIPP, transfer existing pensions and set-up pension benefit options without resorting to a paper application.  Users can manage their SIPP funds online through a single-sign on process with the investment platform.

Commenting on the launch of the BrilliantWithMoney SIPP, Informed Choice chief executive Nick Bamford said:

“We have recognised that the face of retail financial services is rapidly evolving.  In the future, customers will more and more purchase the financial products they need online.  This new service compliments our traditional advisory services and will offer greater choice in an ever-growing market. 

“The way we all consume financial services is changing.  Increasingly people like to be able to share knowledge before making a decision, utilising new technology such as Facebook and Twitter.  BrilliantWithMoney was designed with this in mind, and is fully integrated with all 153 social networking websites; the new technologies that have become a part of our everyday lives.”

Clifton Melvin, chief executive, Gaudi Ltd said:

“Working together with Informed Choice to create the BrilliantWithMoney SIPP has been a fantastically constructive process; they knew exactly how they wanted their customers to be able to access and manage their SIPP online and it enabled us to tailor our software to deliver an intuitive, flexible and straightforward online pension fit for the online generation.”

Contact details for further information:

Nick Bamford, Chief Executive, Informed Choice Ltd

T: 01483 274566

M: 07789 697760

E: nick@icl-ifa.co.uk

Martin Bamford, Site Editor, BrilliantWithMoney

T: 01483 274566

M: 07736 444319

E: martin@icl-ifa.co.uk

Clifton Melvin, Chief Executive, Gaudi

M: 07939 048664

E: cmelvin@gaudiltd.co.uk

Notes for editors:

Informed Choice Ltd (www.informedchoice.ltd.uk) is a firm of Chartered Financial Planners, working with individuals, trustees and small business owners to help them to build, manage and protect their wealth.  They are the only firm of Chartered Financial Planners to win the Gold Standard for Independent Financial Advice at the Gold Standard Awards 2008.

Informed Choice has a long history of innovation in retail financial services, after becoming the first IFA firm to utilise podcasting technology as a marketing communications tool.

BrilliantWithMoney (www.brilliantwithmoney.co.uk) is the new personal finance information, guidance and implementation website from Informed Choice.  Launched in July 2009, it aims to become the first port of call for UK Internet users on any aspect of their personal financial planning or money management matters.

Gaudi Ltd (www.gaudiltd.co.uk) is the first third party Self Invested Personal Pension (SIPP) administrator to create a fully online SIPP platform which allows a collaborative approach between the investors, administrator, investment houses and service providers.

The Gaudi system, which harnesses the power of Web 2.0 used by collaborative online communities such as Facebook and Wikipedia, eliminates the need for any re-entry of data and virtually removes paper from the pension saving process.

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the new really online, totally transparent SIPP